Pepsi- CDSL team up to create national ID standards for KIDS

Posted: November 4, 2010 in children, ID, identity, identity theft, Pepsi

Coaltion led by Donald Kendall launches effort to keep kids identities safe
c/o Greenwich Citizen

Donald Kendall of Greenwich, the co-founder, former chairman and CEO of PepsiCo is on a crusade to protect kids’ identities. He believes that children are increasingly the victims of identity theft, and that parents need to understand the risk. To that end he has launched a program called KIDS – keeping identities safe for kids.

…the Coalition now has a program to recognize state achievements in improving driver’s license security. We have provided seven states awards over the past two years. Our newest program KIDS is the one of which I’m most proud, because it produces measurable results in a short time frame.

More information about the Coalition for a Secure Driver’s License can be found at

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